Bomboogie is an Italian clothing brand focused on outerwear. Its identity blends urban functionality with a military‑inspired attitude—expressing energy, determination, adaptability, and confidence—through modern, practical, and versatile design.
Bomboogie is an Italian outerwear brand with an urban, military‑inspired attitude: energetic, determined, and adventure‑minded. Its design DNA is modern, functional, practical, and versatile—built for city life with technical performance and distinctive style.
Who we are
Bomboogie specializes in outerwear designed for contemporary city life. The brand’s “habitat” is explicitly described as urban and modern, with garments created to be functional and durable.[1] Independent retail and campaign references further highlight a technical, military‑inspired aesthetic made to perform in varied conditions.
Core DNA
- Essence: Energy, determination, spirit of adventure, strength
- Attitude: Military‑inspired; adaptability and confidence
- Design values: Modern, functional, practical, versatile
- Context: Urban, modern habitat; technical performance outerwear
Style signatures
- Outerwear first: Jackets, parkas, down pieces engineered for protection and comfort in everyday conditions
- Military influence: Clean, utilitarian lines; performance materials; confident silhouettes
- Urban functionality: Wind/water protection, warmth, and practical detailing for city movement
- Iconography: Propeller logo commonly used across brand imagery (symbol of motion and forward momentum in brand visuals)
Product pillars
- Technical outerwear: Protective shells, down insulation, weather‑resistant finishes
- Everyday versatility: Pieces that transition across commute, work, and leisure with ease
- Durability: Materials and construction aimed at long‑wear in an urban environment
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